For a series of east coast shows, Saweetie requested engaging, clean, and authentic visual pieces, the content encouraged engagement from attendees at her shows as well as showcased elements of her lifestyle that she wanted to share with the world.

From pre production to post production, we oversaw the content creation process, integrating feedback and direction from Saweetie and her team. Our creative concept around these pieces centered on amplifying Saweetie’s persona as the Icy Girl: stylish, talented and deeply appreciated of her fan base.

We conducted audience interviews with a curated group of her biggest fans to develop insights on what they wanted and how to align their feedback with our own concepts.